Evaluating the Effectiveness of Digital Data in Your Marketing Programs and Knowing the ROI
April 10, 2013 -The good news is that your company has taken on Big Data. The not-so-good news is that the old metrics of assessing the effectiveness of your programs aren’t aligned with the countless benefits Big Data has to offer. As you discover new ways to implement the vast amounts of data you’ve collected, the more traditional means of data collection that you were more familiar with....More.
Using Digital Data to Retrofit Traditional Customer Acquisition Programs
March 6, 2013 -Your company continually develops and executes customer acquisition programs to identify prospects that are in your “sweet spot.” You have your regular lists that you employ to get a lift in your campaigns, but they seem to yield fewer leads as time goes on. What would happen if you tapped the power of consumers’ voices?....More.
How Can Online Search Activity Be Taken “Off-Line?”
February 13, 2013 -You’ve worked to ensure that your company is actively involved in online marketing and search engine optimization practices. You’ve made sure your keyword activity is engaging and effectively driving opportunities and interest to your retail channels (whether distribution partners or your own company website). You’ve seemingly exhausted the benefits your search activity can yield – but have you really?....More.
Understanding the New Skills Needed to Exploit Big Data Potential
January 23, 2013 -McKinsey & Company estimates that the US faces a huge shortage of people who have the skills to understand and make decisions based on the analysis and modeling of Big Data*.... More.
Collecting and Managing Digital Data Efficiently and Effectively
January 2, 2013 - You’re faced with a growing challenge: your organization has started to obtain sets of digital data to use within your traditional marketing programs, but your current customer data is housed in legacy systems, with some sets of data silo’ed and unavailable for integration... More.
Leveraging Big Data for B2B Applications
December 3, 2012 - Much has been said about the power of digital data as applied to business-to-consumer (B2C) opportunities. But what about business-to-business (B2B) opportunities? Are you missing an important opportunity to integrate digital data into your marketing programs?... More.
Using Social Media to Gather Brand Data
November 12, 2012 - You need to be where your customers are – that’s an understatement. With the exploding popularity of leading social media platforms, like Facebook and Twitter, there are a number of conversations taking place...More.
Uncovering the Potential in Your Data
July 30, 2012 - The world of “Big Data” has become a very interesting place. As companies large and small mine their data repositories for new insights, a number of new and exciting opportunities are becoming apparent. One opportunity that is too often overlooked is ..... More.
The Opportunity for CMOs to Exploit “Big Data”
July 9, 2012 - Everywhere we turn these days, “Big Data” is top of mind. For CMOs, the hype of “Big Data” will soon become a reality. When I think about “Big Data” from the CMO perspective, I divide the world by data source....More.
Understanding "Big Data" July 2, 2012
- So much is being written lately about “Big Data,” and the huge business opportunities that accompany this emerging science. The Venture Development Center, Inc. works in the heart of what is known as “Big Data.” As such, and as a result of having worked to develop Big Data strategies .....More