May 30, 2013 - RampUp 2013 How 'Big Data' is Changing Marketing
Watch Jeff Epstein of Bessemer Venture Partners moderate as Will Lansing of FICO, Dan Springer of Responsys, and Charlie Stryker of Venture Development Center discuss how big data is changing marketing.
April 1, 2013 - Bob Violino, InfoWorld 5 strategic tips for avoiding a big data bust
"Big data" has arrived as a big business initiative. But the hip, experimental, ad hoc veneer of blending data streams to surface bold discoveries belies a massive cultural and technological undertaking not every organization is ready for.
March 18, 2013 - Kate Kaye, AdAge Data War Dispatch: Turning Data Crude Into Real Revenue
Brad Rencher believes that one day data will be listed as an asset on the corporate balance sheet. The senior VP-general manager of digital marketing at Adobe may be dreaming, but his prognostication is inspired by a very real premise: The value of data is on the rise. And, like any other raw material, its value is directly correlated with the desire for protection and control of that material -- setting up an epic tussle over ownership and monetization.
February 1, 2013 - Charles Stryker, Ph.D. DM News One Tough Question: Thinking Differently About Data
Does Big Data require a new way of thinking or should marketers simply consider it data? Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers.
July 12, 2012 - Christopher Hosford, BtoB The data challenge: Leveraging technology to clean up the 'mess'
White Plains, N.Y.—The challenges of integrated data management dominated presentations today at the Business Mailers' Co-op and Interactive Marketing Conference hosted by database marketing company MeritDirect.