April 1, 2013 - Bob Violino, InfoWorld 5 strategic tips for avoiding a big data bust
"Big data" has arrived as a big business initiative. But the hip, experimental, ad hoc veneer of blending data streams to surface bold discoveries belies a massive cultural and technological undertaking not every organization is ready for.
March 18, 2013 - Kate Kaye, AdAge Data War Dispatch: Turning Data Crude Into Real Revenue
Brad Rencher believes that one day data will be listed as an asset on the corporate balance sheet. The senior VP-general manager of digital marketing at Adobe may be dreaming, but his prognostication is inspired by a very real premise: The value of data is on the rise. And, like any other raw material, its value is directly correlated with the desire for protection and control of that material -- setting up an epic tussle over ownership and monetization.
February 1, 2013 - Charles Stryker, Ph.D. DM News One Tough Question: Thinking Differently About Data
Does Big Data require a new way of thinking or should marketers simply consider it data? Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers.
July 12, 2012 - Christopher Hosford, BtoB The data challenge: Leveraging technology to clean up the 'mess'
White Plains, N.Y.—The challenges of integrated data management dominated presentations today at the Business Mailers' Co-op and Interactive Marketing Conference hosted by database marketing company MeritDirect.