• Advisory Services

  VDC has worked with over one hundred firms to identify, define, and implement innovative breakthrough uses of data.

  

• What We Do

  VDC has created many new product, distribution, and market development ideas yielding exceptional returns for both users and owners of data.

  

• Current Engagements

  VDC is an advisory services firm with deep experience and contacts in the information services industry.

  

• Client Testimonials

  Experienced and objective input often yields previously untested ideas, typically involving new product introductions.

  

• VDC Blog

  Evaluating the Effectiveness of Digital Data in Your Marketing Programs and Knowing the ROI

  April 10, 2013 - The good news is that your company has taken on Big Data. The not-so-good news is that the old metrics of assessing the effectiveness of your programs aren’t aligned with the countless benefits Big Data has to offer. As you discover new ways to implement the vast amounts of data you’ve collected, the more traditional means of data collection that you were more familiar with...More.

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• Testimonials

  • “Working with Charlie Stryker and his team at VDC has opened up an incredible array of new business opportunities for PeekYou. Not only is the VDC team incredibly well-connected in the data industry, but they are professionals through-and-through; well-organized with an attention to detail that makes us a better company. We are fortunate to be a client. ” Michael Hussey, President, PeekYou

  • “VDC has been a valued partner of my firm for over 18 years.  During that time they have paired me with dozens of firms that became my clients.  They have an amazing network of companies in every conceivable industry and do a terrific job of selecting the right ones for my business model.  My firm has prospered from its association with VDC and I give them an unqualified thumbs up! ” Jeffrey Feuer, President, Customer Solutions Group

  • “VDC is wired for sound in the B2B data space. Time and time again they have demonstrated an uncanny ability to tap into their network – to build ours. Whether it’s building our data asset, or selling and marketing the same, VDC makes it look easy. Within a year of working together - it was clear that we wanted VDC on our Advisory Board. Since then they have been instrumental in developing & executing a strategy that has seen triple digit growth for 3 consecutive years. If your in the B2B space, and you don’t have VDC working for you – well – I guess I’m happy! ” Mark Ulian, President and Publisher, BusinessWatch Network

  • “Our involvement with VDC over the last four years has provided us with introduction to some of the largest players in the data market and has opened discussions for us that we would not have had otherwise. The value of the relationship also culminated in our deciding to have Charlie Stryker join our board as of March 2012 so that we can look to take greater advantage of the insights and opportunities VDC can provide. ” Ben Waldshan, CEO, Datamyx

  • “Profound Networks has been actively engaged with Steve Rand of VDC since inception. Steve and the VDC team have brought tremendous value to the table including executive guidance, business strategy, product development, and most importantly, qualified buyers of our data products. ” Blake Sitney, President, Profound Networks, LLC

  • “Venture Development has been a valued advisor to LexisNexis for more than a decade.  Their team of industry experts enable us to extend our reach outside our normal channels through adjacent market introductions, alternative content sourcing, and atypical distribution arrangements. ” Rick Trainor, CEO Business Services, LexisNexis, Risk Solutions

  • “VDC is extremely well connected in the U.S. database marketing arena.  They are savvy on both products and business models and are excellent match-makers.  Great people and easy to work with. ” Cesar M. Melgoza, Founder & CEO, Geoscape

  • “When it comes to finding valuable big data or digital data assets for MyLife, Charlie Stryker and his team are in a class of their own.  They are not on the leading edge, they define it – and they do it every day. ” Jeffrey Tinsley, CEO, MyLife

  • “VDC is a valued member of our data strategy, product development and marketing teams. For over three years, we have received insight and concepts from Charlie Stryker and his team that has allowed Affinion to enhance our solutions while also identifying new and creative opportunities for our business. ” Nathaniel J. Lipman, Chairman & CEO, Affinion Group

  • “VDC has been instrumental in introducing us to the key influencers in the industry, providing advice on pricing structure and go-to-market strategy, as well as helping us broker strategic deals where needed. I don’t think the company would have advanced as far as we have without their support. ” Dave Scott, CEO, Marketfish

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• Events & News

  Speaking Engagement - Adlucent Retail Conference Austin, TX — February 22, 2013

  Speaking Engagement - LiveRamp Conference Mountain View, CA — May 30, 2013

  DMA 2013 Chicago, IL — October 12 - 17, 2013

   VDC Networking Event (invitation only) Chicago, IL — October 15, 2013

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Current Clients